Experiential events

XLAB zajistil celou technologii i provoz instalace tak, aby vznikl přirozený, okamžitý a vizuálně čistý dialog mezi dvěma geograficky vzdálenými světy. Brána národů tak nabídla nenásilný způsob, jak přiblížit český život a každodennost lidem v Japonsku, a zároveň ukázala, jak technologie dokáže vytvářet skutečná mezikulturní spojení.

During the Karlovy Vary International Film Festival, XLAB created the interactive Visa Tree light installation for Visa right in the city centre. Visitors could use payment terminal– to trigger a light animation with a single tap. The installation combined everyday payment technology with an immediate multimedia response, creating a clear link between innovation and contemporary artistic expression.

Innovative fuels, car sharing or autonomous driving – these were just a few topics of the second annual Reactions Conference, organised by Unipetrol and taking place in the Forum Karlín in Prague on the 11th of October.

The Reactions Conference was recognised as the best B2B event of 2017.

The interactive X-ray is a moving installation that is ideal to use when launching a new product. For example, the automotive segment uses it from our clients - in the past the Volkswagen brand for the presentation of the new Passat range model. The graphic on the touchscreen LED replicates the shapes of the object and goes under their surface like an X-ray. On the screen, key information on the parameters of the car and its important characteristics is presented in a dynamically processed form. The screen allows the viewer to convert to other product specifications with a touch. X Ray is a great resource in interactive design for showrooms and fairs. This way you can easily get the attention you need and distinguish yourself from the drab presentations of the competition.

XLAB built a brand-new Hall of Fame for the Czech Ice Hockey Association in the heart of Prague, blending cutting-edge design, advanced technology, and a fully immersive experience. Visitors can independently trigger interactive and immersive video sequences, try AR experiences, and view holographic displays of the most iconic and valuable hockey artefacts.

XLAB delivered the entire project end-to-end – from the architectural concept and technical solutions to creating all the digital content.

At Innovation Week 2024, XLAB unveiled an immersive F1 simulator for Visa, featuring a completely new game developed exclusively for the event. Visitors raced through a stylized “Visa world” and answered knowledge questions at each pit stop – turning pure fun into subtle yet highly effective brand education. Unsure of an answer? An AI avatar stepped in to help, adding another layer of interactive technology. The entire experience seamlessly combined gaming, learning, and contemporary brand presentation in one cohesive package.

XLAB contributed to Česká spořitelna’s FutureLab project – a concept for the bank branch of the future. The space demonstrates how financial services could work in the 21st century, focusing on immersive experience, intuitive interaction, and the fusion of functionality with striking digital aesthetics.

Using the Ventuz platform, XLAB developed original interactive content for a custom display surface that informs, educates, and entertains. This surface became the central visual element of the entire branch, defining its character and shaping how visitors perceive the banking environment of tomorrow.

For Visa, we created an interactive installation in the foyer of the Lepší Česko innovation forum that engagingly involved guests in shaping the future. Visitors allocate support across four key pillars using a touch panel: Health / Technology & Innovation / Environment & Sustainability / Culture & Education. Choices appear instantly, and the aggregated preferences of all participants are displayed in real time on a large screen as a living map of Czechia – creating a collective, constantly evolving visualisation of shared values and visions for a better tomorrow.

At Innovation Week, XLAB built a connected ecosystem of experiences for Visa that demonstrated how technology can create entirely new forms of interaction. It featured an immersive installation where visitors, tracked by motion sensors, became part of Visa’s dynamic digital world. On-site there was also a stylish business lounge designed for partner meetings and expert discussions. The concept was completed by an AI application that generated visual portraits of participants and turned them into a living gallery. The entire project seamlessly combined innovation, atmosphere, and a contemporary way of presenting the brand.

Interactive showroom BB Centroom was created by merging 3D model of developers project from Passerinvest Group in Prague and visual projection. Content picked by visitor is visible on the wall of showroom and supplemented by light interpretation on the project model.

The project became the winner of the Real Estate category in the Fénix Content Marketing Awards, and the jury also awarded it third place in the Best Business Content Distribution category.