Elite Model Look Czech Republic

We have been working with the production of the Czech team of the Elite Model Look competition since 2015. This is the most prestigious and biggest modeling competition in the world. During the awards and fashion shows, we provide unique video mapping content to amplify the individual moments of the gala. In 2021, we also cooperated at the Grand Finale held at the Spanish Hall of Prague Castle.


Elite Model Look Czech Republic

We have been working with the production of the Czech team of the Elite Model Look competition since 2015. This is the most prestigious and biggest modeling competition in the world. During the awards and fashion shows, we provide unique video mapping content to amplify the individual moments of the gala. In 2021, we also cooperated at the Grand Finale held at the Spanish Hall of Prague Castle.



CZ & SK Hairdressing Awards 2019

A galas for a Best Hairdressing Awards in Prague, Forum Karlin.

CZ & SK Hairdressing Awards 2019

A galas for a Best Hairdressing Awards in Prague, Forum Karlin.


Blanka Matragi fashion show

One of the most famous Czech fashion designers approached us to collaborate on a couple of events to present her new collections. In 2014, it was a fashion show called Phoenix Rebirth and in 2016, the launch of the Elements collection. In coordination with the team of Blanky Matragi, we created an unforgettable experience show amplified by a video mapping. Both events took place at the Obecní dům in Prague.



Blanka Matragi fashion show

One of the most famous Czech fashion designers approached us to collaborate on a couple of events to present her new collections. In 2014, it was a fashion show called Phoenix Rebirth and in 2016, the launch of the Elements collection. In coordination with the team of Blanky Matragi, we created an unforgettable experience show amplified by a video mapping. Both events took place at the Obecní dům in Prague.




AICHI - Art Image Change International

Art Image Change International is an annual international competition for the best image change. We cooperate regularly on a stage design and graphic content.

AICHI - Art Image Change International

Art Image Change International is an annual international competition for the best image change. We cooperate regularly on a stage design and graphic content.


Elite Model Look - World Final 2022

Elite Model Look World Final 2022 at the Prague Castle.

Elite Model Look - World Final 2022

Elite Model Look World Final 2022 at the Prague Castle.


Vogue AI Summit

For Vogue, XLAB contributed to the Prague AI Summit Event by delivering all visual content for the program and introducing an original digital character – the virtual model Shudda. In the lounge area, guests could hold short conversations with her and explore her capabilities in real time.

Shuddu also appeared on stage as a virtual host, adding a distinctive AI-driven element to the event and demonstrating a fresh way to integrate interactive digital personalities into live experiences.


Vogue AI Summit

For Vogue, XLAB contributed to the Prague AI Summit Event by delivering all visual content for the program and introducing an original digital character – the virtual model Shudda. In the lounge area, guests could hold short conversations with her and explore her capabilities in real time.

Shuddu also appeared on stage as a virtual host, adding a distinctive AI-driven element to the event and demonstrating a fresh way to integrate interactive digital personalities into live experiences.



WELLA Surreal Event

For Vela, XLAB created a virtual host – the digital character Wellina – for the Vela Surreal Event in Athens, turning her into one of the evening’s standout features. Appearing side-by-side with the live host, Wellina guided the entire program and, thanks to holographic projection, stepped onto the stage as a fully-fledged co-presenter.

The event also featured an interactive kiosk where guests could chat with Wellina about the brand’s latest products, browse information, or take a quick quiz. The concept seamlessly blended technological innovation, audience engagement, and brand identity into one cohesive and memorable experience.


Agency: XLAB

Production & Design: Martin Štolfa, Sebastian Dohnal

WELLA Surreal Event

For Vela, XLAB created a virtual host – the digital character Wellina – for the Vela Surreal Event in Athens, turning her into one of the evening’s standout features. Appearing side-by-side with the live host, Wellina guided the entire program and, thanks to holographic projection, stepped onto the stage as a fully-fledged co-presenter.

The event also featured an interactive kiosk where guests could chat with Wellina about the brand’s latest products, browse information, or take a quick quiz. The concept seamlessly blended technological innovation, audience engagement, and brand identity into one cohesive and memorable experience.


Agency: XLAB

Production & Design: Martin Štolfa, Sebastian Dohnal