OUR
WORK

For the insurance company NN, we created a digital twin of brand ambassador Martina Sáblíková. Her personalised Christmas greeting was sent to more than 3,000 employees and partners – each receiving their own version in which Martina’s avatar addressed them by their first name. By linking the digital avatar to the contact database, we delivered a genuinely individual experience that achieved exceptional open rates and full video views. The project proved how digital humans can deliver authentic, scalable messages with real, measurable impact.

XLAB built a brand-new Hall of Fame for the Czech Ice Hockey Association in the heart of Prague, blending cutting-edge design, advanced technology, and a fully immersive experience. Visitors can independently trigger interactive and immersive video sequences, try AR experiences, and view holographic displays of the most iconic and valuable hockey artefacts.

XLAB delivered the entire project end-to-end – from the architectural concept and technical solutions to creating all the digital content.

At Innovation Week 2024, XLAB unveiled an immersive F1 simulator for Visa, featuring a completely new game developed exclusively for the event. Visitors raced through a stylized “Visa world” and answered knowledge questions at each pit stop – turning pure fun into subtle yet highly effective brand education. Unsure of an answer? An AI avatar stepped in to help, adding another layer of interactive technology. The entire experience seamlessly combined gaming, learning, and contemporary brand presentation in one cohesive package.

In Ostrov nad Ohří, XLAB created an immersive 360° mapping installation that transforms a Baroque chapel into a living space telling the story of Memento Mori. The project draws on Baroque symbolism and allegorical motifs while simultaneously highlighting the history and significance of this extraordinary site.

Visitors step into a space where architecture and projection merge into a single entity, becoming part of a narrative that weaves together atmosphere, emotion, and the chapel’s cultural context.

For Vogue, XLAB contributed to the Prague AI Summit Event by delivering all visual content for the program and introducing an original digital character – the virtual model Shudda. In the lounge area, guests could hold short conversations with her and explore her capabilities in real time.

Shuddu also appeared on stage as a virtual host, adding a distinctive AI-driven element to the event and demonstrating a fresh way to integrate interactive digital personalities into live experiences.

On the first anniversary of Russia’s aggression against Ukraine, XLAB created a large-scale mapping projection for the Czech Ministry of the Interior on its Prague headquarters. The installation used a clear visual symbol of solidarity and commemorated an event that profoundly changed the lives of millions. Designed with sensitivity and respect for the subject, the projection delivered a powerful yet dignified message in a location of strong societal significance

For Visa, we created an interactive installation in the foyer of the Lepší Česko innovation forum that engagingly involved guests in shaping the future. Visitors allocate support across four key pillars using a touch panel: Health / Technology & Innovation / Environment & Sustainability / Culture & Education. Choices appear instantly, and the aggregated preferences of all participants are displayed in real time on a large screen as a living map of Czechia – creating a collective, constantly evolving visualisation of shared values and visions for a better tomorrow.

For Vela, XLAB created a virtual host – the digital character Wellina – for the Vela Surreal Event in Athens, turning her into one of the evening’s standout features. Appearing side-by-side with the live host, Wellina guided the entire program and, thanks to holographic projection, stepped onto the stage as a fully-fledged co-presenter.

The event also featured an interactive kiosk where guests could chat with Wellina about the brand’s latest products, browse information, or take a quick quiz. The concept seamlessly blended technological innovation, audience engagement, and brand identity into one cohesive and memorable experience.

Agency: XLAB

Production & Design: Martin Štolfa, Sebastian Dohnal

At Innovation Week, XLAB built a connected ecosystem of experiences for Visa that demonstrated how technology can create entirely new forms of interaction. It featured an immersive installation where visitors, tracked by motion sensors, became part of Visa’s dynamic digital world. On-site there was also a stylish business lounge designed for partner meetings and expert discussions. The concept was completed by an AI application that generated visual portraits of participants and turned them into a living gallery. The entire project seamlessly combined innovation, atmosphere, and a contemporary way of presenting the brand.

XLAB zajistil celou technologii i provoz instalace tak, aby vznikl přirozený, okamžitý a vizuálně čistý dialog mezi dvěma geograficky vzdálenými světy. Brána národů tak nabídla nenásilný způsob, jak přiblížit český život a každodennost lidem v Japonsku, a zároveň ukázala, jak technologie dokáže vytvářet skutečná mezikulturní spojení.