Wella Surreal Event

For Vela, XLAB created a virtual host – the digital character Wellina – for the Vela Surreal Event in Athens, turning her into one of the evening’s standout features. Appearing side-by-side with the live host, Wellina guided the entire program and, thanks to holographic projection, stepped onto the stage as a fully-fledged co-presenter.

The event also featured an interactive kiosk where guests could chat with Wellina about the brand’s latest products, browse information, or take a quick quiz. The concept seamlessly blended technological innovation, audience engagement, and brand identity into one cohesive and memorable experience.