Vogue AI Summit

For Vogue, XLAB contributed to the Prague AI Summit Event by delivering all visual content for the program and introducing an original digital character – the virtual model Shudda. In the lounge area, guests could hold short conversations with her and explore her capabilities in real time.

Shuddu also appeared on stage as a virtual host, adding a distinctive AI-driven element to the event and demonstrating a fresh way to integrate interactive digital personalities into live experiences.

Agency: XLAB

Production & design: Production and Design: Pavel Ammer, Michal Toporcer, Sebastian Dohnal