VISA Innovation Week 2025

At Innovation Week, XLAB built a connected ecosystem of experiences for Visa that demonstrated how technology can create entirely new forms of interaction. It featured an immersive installation where visitors, tracked by motion sensors, became part of Visa’s dynamic digital world. On-site there was also a stylish business lounge designed for partner meetings and expert discussions. The concept was completed by an AI application that generated visual portraits of participants and turned them into a living gallery. The entire project seamlessly combined innovation, atmosphere, and a contemporary way of presenting the brand.

Agency: XLAB

Direction & production: Martin Štolfa, Jan Morávek