VISA Innovation Week 2024

At Innovation Week 2024, XLAB unveiled an immersive F1 simulator for Visa, featuring a completely new game developed exclusively for the event. Visitors raced through a stylized “Visa world” and answered knowledge questions at each pit stop – turning pure fun into subtle yet highly effective brand education. Unsure of an answer? An AI avatar stepped in to help, adding another layer of interactive technology. The entire experience seamlessly combined gaming, learning, and contemporary brand presentation in one cohesive package.

Agency: XLAB

Production & Artists: Martin Štolfa, Miroslav Hora, Michal Toporcer