VISA Digital Tree, KVIFF 2025

During the Karlovy Vary International Film Festival, XLAB created the interactive Visa Tree light installation for Visa right in the city centre. Visitors could use payment terminal– to trigger a light animation with a single tap. The installation combined everyday payment technology with an immediate multimedia response, creating a clear link between innovation and contemporary artistic expression.

Agency: XLAB

Production & direction: Pavel Ammer, Jan Morávek