Christmas Greeting Featuring Martina Sáblíková’s Digital Twin for NN

For the insurance company NN, we created a digital twin of brand ambassador Martina Sáblíková. Her personalised Christmas greeting was sent to more than 3,000 employees and partners – each receiving their own version in which Martina’s avatar addressed them by their first name. By linking the digital avatar to the contact database, we delivered a genuinely individual experience that achieved exceptional open rates and full video views. The project proved how digital humans can deliver authentic, scalable messages with real, measurable impact.

Agency: XLAB

Direction & Artist: Pavel Ammer, Sebastian Dohnal