Mapping National Prague Theatre „The Art of Not Changing“

XLAB created a large-scale projection mapping installation for Plzeňský Prazdroj and the National Theatre that brought to life their shared motto „The Art of Not Changing“. The projection covered the entire façade of the National Theatre and wove in motifs of enduring tradition that unites both institutions. The result was a striking light composition that caught the eye of passers-by in central Prague and subtly tied the Prazdroj brand to the cultural heritage on which both partners stand.

Agency: Lion Communications

Direction & Artists: Jan Morávek, Martin Štolfa, Annie Rohan, Jiří Miřátský, Martin Hoffer